Comment moderation significantly influences CTA placement by shaping the overall social campaign environment and audience perception. Effective and consistent moderation, which promptly removes spam, misinformation, or negative comments, cultivates a safe and trustworthy community space where users feel comfortable interacting. In such positive environments, local campaigns can place CTAs more prominently and directly, such as at the end of the main post copy, integrated into a video, or even within the ad's primary visual, expecting higher engagement and conversion rates due to established trust. Conversely, a lack of moderation, leading to a proliferation of negative or irrelevant comments, severely damages brand credibility and user trust. In these hostile conditions, campaigners might strategically opt for less direct CTA placements, perhaps pushing them to a secondary link in bio or a website, to avoid associating the call-to-action with the perceived negativity of the comments section. Therefore, proactive moderation empowers bolder CTA integration, directly impacting their visibility and effectiveness within local social campaigns. More details: https://www.cobaev.edu.mx/visorLink.php?url=convocatorias/DeclaracionCGE2020&nombre=Declaraci%C3%83%C2%B3n%20de%20Situaci%C3%83%C2%B3n%20Patrimonial%202020&Liga=https://4mama.com.ua