Conversion tracking works by placing a small snippet of code
, often called a tracking pixel or tag
, on specific pages of your website. When a user completes a desired action-such as a purchase, form submission, or download-on that page, the tracking code "fires"
. This action sends data back to the advertising platform, like Google Ads or Google Analytics, indicating that a conversion has occurred
. The platform then attributes this conversion
to the specific ad click or marketing interaction that led the user to your site. This allows businesses to measure the effectiveness of their campaigns
, optimize ad spend, and understand user behavior more deeply. More details: https://4mama.com.ua/