Sound and music are pivotal drivers of reach for short-form video content. They profoundly influence viewer engagement and retention, as high-quality or trend-relevant audio can captivate audiences and encourage longer watch times. Platforms often prioritize videos utilizing trending sounds in their algorithms, significantly boosting discoverability and placing content in front of wider, relevant audiences. Moreover, the right soundtrack can evoke specific emotions, making content more relatable and increasing its shareability across social networks. Ultimately, well-chosen audio transforms a mere visual into a memorable and resonant experience, directly amplifying its potential for viral spread and expanded reach. More details: https://blogs.wankuma.com/kazuki/archive/2008/12/21/164599.aspx