Subtitle usage significantly impacts Facebook marketing decisions by primarily enhancing video accessibility and comprehension. With most users browsing feeds with sound off, subtitles become crucial for conveying key messages immediately, preventing scroll-past and improving initial engagement. Marketers observe that videos with embedded subtitles often achieve higher view completion rates and longer watch times, metrics Facebook's algorithm favors, potentially leading to lower ad costs and broader reach. This performance data directly influences budget allocation decisions, prompting marketers to invest more in subtitled video content and A/B test subtitle styles. Furthermore, subtitles enable brands to effectively reach diverse audiences in various environments, from noisy public spaces to quiet offices, shaping content strategy to prioritize visual storytelling complemented by clear text. Ultimately, the presence of subtitles informs strategic choices regarding ad creative development, campaign optimization, and the overall effective communication of brand messages on the platform. More details: https://iphlib.ru/library?el=&a=d&c=journals&d=&rl=0&href=https://4mama.com.ua/