In TikTok strategies, visual identity serves as the overarching aesthetic and thematic cohesion across all content, fostering immediate brand recognition and emotional resonance. It encompasses consistent styles, colors, and overall video production values, essentially being the face of the brand. In contrast, the bio strategy is a concise textual elevator pitch on the profile, designed to clearly communicate the account's purpose, target audience, and value proposition, often utilizing keywords and a clear call to action. Finally, the link strategy is a singularly functional element, providing a direct gateway for users to access external information, make purchases, or explore other platforms, thereby converting interest into tangible actions. While visual identity draws users in and establishes personality, the bio educates and persuades, and the link facilitates off-platform engagement, each element plays a distinct yet interconnected role in guiding a user's journey from discovery to conversion on TikTok. More details: https://sfida.agri-es.ir/admin/Portal/LinkClick.aspx?tabid=2636&mid=38645&table=LinkImage&field=ItemID&id=13975&link=https://4mama.com.ua/