Social commerce is a subset of e-commerce that involves using social media platforms to facilitate the buying and selling of products and services directly. It works by integrating shopping functionalities into social networks, allowing users to discover, browse, and purchase items without leaving the platform. Platforms like Instagram, Facebook, and TikTok enable this through features such as shoppable posts, in-app storefronts, and live shopping events. Consumers can explore product catalogs, read reviews from their peers, and make purchases, often using integrated payment systems, which streamlines the customer journey. This approach primarily leverages user-generated content, influencer marketing, and personal recommendations to build trust and drive sales. Ultimately, social commerce transforms casual browsing and social interaction into direct purchasing opportunities within a familiar social environment. More details: https://realdom.com.ua/