Measuring audience trust in B2C social campaigns involves several key metrics that go beyond simple engagement. Sentiment analysis of comments and mentions provides deep insights into how users perceive your brand's authenticity and reliability, with positive sentiment directly correlating to trust. A high engagement rate, particularly through shares and thoughtful comments, signifies users' willingness to associate with and endorse your content, reflecting their confidence. Furthermore, tracking user-generated content (UGC) and organic brand mentions demonstrates customers' belief in your brand, as they voluntarily advocate for it. Finally, a strong conversion rate from social media to website actions or purchases, alongside efficient social customer service resolution, collectively underscores that consumers not only like your content but also trust your brand enough to act upon its calls and rely on its support. More details: https://www.ohremedia.cz/advertisementClick?id=297&link=https://4mama.com.ua/