Influencer collaborations in B2C social campaigns carry several inherent risks that can impact brand image and ROI. A primary concern is brand reputation damage, which can arise if an influencer behaves unethically, expresses controversial views, or has past scandals resurface, directly associating the brand with negative sentiment. Furthermore, a lack of authenticity or transparency, such as failing to disclose sponsored content, can erode consumer trust and make the campaign appear disingenuous. Brands also face the risk of fraudulent engagement from influencers with fake followers, leading to wasted marketing spend and a poor return on investment. There are also potential legal and compliance issues if advertising guidelines regarding disclosure are not strictly followed, incurring fines or further reputational harm. Therefore, thorough vetting and clear contractual agreements are crucial to mitigate these potential pitfalls and ensure a successful partnership.